• This logo was designed by Shel Dorf for the first year of the event in 1970. It was then called “San Diego's Golden State Comic-Con”.
  • By 1972, the name had changed to “San Diego's West Coast Comic-Con”. The early logos stress the core coverage of the event – comic art, films and science fiction.
  • By 1973, the event had settled into being the “San Diego Comic-Con”. While there was no logo until 1980, there was text lettered by Shel Dorf used from 1973 to 1976.
  • In 1980, this comix-feeling logo was designed by underground cartoonist John Pound and used through 1982.
  • Rick Geary came up with the Toucan design in early 1980s which became the hallmark of the San Diego Comic-Con for the next decade or so.
  • In 1995, the event was rebranded as “Comic-Con International: San Diego”, with this new logo designed by Richard Bruning and his associates.
  • Since 1995, the logo that stresses the growing international appeal of the event has been used until now.

Source: SDCC Official Website